Case Study
Equestrian Niche
E-Commerce
SALES AT $7.10 CPA
RETURN ON AD SPEND
website sales
About The Company
Established in 1971, a family-owned and operated business, a place for all your equestrian needs. They offer a range of products including Apparel & Gear, Tack & Equipment, Blankets, Stables, Health Care items, Used Saddles, and Supplements.
Prior to this, the client had never executed any social media campaigns.
About The Strategy
This was a simple 2-step funnel. The majority of the budget was dedicated to the cold audience which targeted a highly niche audience (less than 500,000). We supplemented this effort by retargeting people who already like and engage with the brand, website visitors, and cart abandoners with a 20% off offer. We also offered free in-store pickup, which would encourage more sales.
The client acknowledged our efforts and said for the first
time they ran out of boxes to fulfill shipment. They had to go out and buy more boxes.
** These were designed and developed with the support and collaboration of their respective agency and team.
Behind the Story of
Digital Marketing Agency
$2.4m
Managed
9
Consultants
11
Countries
200+
Happy Clients
COVID-19 Support
Digital Marketing Services
Building a strong brand in a competitive industry requires specific expertise and years of experience but it is also labor-intensive. As a digital marketing agency, our custom marketing strategy will effectively help you stand out from your competition and build your brand. We identify what searches are being made by potential clients within your community, then target them specifically. Once, our marketing efforts attract them to your website, we optimize to maximize lead generation. The constant addition of new targeted content published on your website and social media helps increase your ranking and qualify for more relevant search terms. We handle everything so you can focus on selling!
Small and Large-Sized Businesses
To Increase Traffic & Boost Revenue
WEBSITE DESIGN
Our website designers will work with you to hit the trifecta of online presence – visually stunning, mobile responsiveness, and optimized for conversions. By focusing on user experience, effective call to action such as phone calls, and dental-specific content that resonates with your audience – it will not only attract customers to your website but keep them there.
PRE-MADE TEMPLATES
With award-winning designs, you will love how fast you can get online – and look amazing!
CUSTOM WEBSITES
You’re awesome and your website should look the part – we start with a blank slate and create a website customized to your needs.
MAINTENANCE
The world is constantly changing and you need to change with it. Don’t worry, we will help you keep up!
SOCIAL MEDIA MANAGEMENT
Social media is an effective tool to establish a line of conversations with prospective customers. Popularly used as a lead generation machine, it only acts as a customer service channel and a tool to establish credibility and authority in the local community.
SOCIAL MEDIA STRATEGY AND CONSULTATION
Each business is unique and it reflects that in the time and energy we devote towards it by drafting a thorough plan customized to your business.
CONTENT CREATION
We use a combination of assets provided by you (photos, videos, brochures, etc) along with graphics created by us. This includes our in-house Photographer and Videographer (limited to the Greater Toronto Area) and graphics designed by our internal experts that resonate with your brand.
REPUTATION MANAGEMENT
We will regularly monitor your social media profiles for comments, interactions, mentions, and positive and negative reviews. We work with you to handle any negative experiences, responding quickly before it has a chance to affect your brand online.
PAY PER CLICK ADVERTISING
By targeting high volume, high intent keywords, you are able to show your ads to prospective customers at the exact time they are searching Google for your product or service. By incorporating both Facebook Ads and Google Ads, you are able to reach your website across the entire customer journey.
GOOGLE ADS & BING ADS
We’ll conduct a thorough competitor and industry analysis, formulate a high-quality keyword list that resonates with your audience, set up Google Ads and/or Microsoft Bing Ads infrastructure, and add tracking parameters to your website to measure conversions.
PAID SOCIAL MEDIA ADS
This can include Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Tik Tok Ads, Snapchat Ads, and Pinterest Ads. We focus on customers across all stages of the buying funnel – brand awareness to customers unaware of your offerings all the way to retargeting campaigns that encourage return customers.
SEARCH ENGINE OPTIMIZATION (SEO)
By ranking high on the search results page, you are accepted as an authoritative choice for clients looking to have their needs met and their questions answered. For visitors searching for industry/product-specific keywords, we want to point them to the right place – your website.
ON-SITE OPTIMIZATION
This includes both behind-the-scenes tactics and front-end user experience such as content that captures a reader’s attention.
OFF-SITE OPTIMIZATION
Our SEO specialists will also share your content marketing strategy with thought leaders in your industry to establish credibility and authority, boosting your online traffic.
TECHNICAL SEO
These are SEO strategies that help search engine algorithms understand and effectively index your site in their directory (search results page).
LINK BUILDING
We will generate high-quality backlinks from thought leaders in your digital space, and use research-based anchor texts to improve brand awareness.
GOOGLE LOCAL RANKING
This is crucial for businesses with a physical location that serves the local community. It will boost your visibility for queries such as “ABC near me”, and will help you appear on platforms such as Google Maps.
GOOGLE MY BUSINESS (GMB)
In addition to optimizing your website, businesses need a strong Google My Business listing that will enhance your online presence providing you with more real estate for organic search results.
LOCAL CITATIONS
We will negotiate and register your business in local directories and among local thought leaders to entice their readers and offer awareness for your brand.
PHOTOGRAPHY & VIDEOGRAPHY
PHOTOGRAPHY
Boost engagement using high-quality visual content that captures your audience’s attention and keeps them there. This service is currently limited to the Greater Toronto Area.
VIDEOGRAPHY
Video Testimonials, Events, Walkthroughs, and more!
We all know that people buy from people. Let us establish your credibility by adding faces to your success stories. We can also do a virtual walkthrough of your location so your customers know what to expect before their first appointment. Please note, this service is limited to the Greater Toronto Area.
Trusted by
Small and Large-Sized Businesses
To Increase Traffic & Boost Revenue
Building a strong brand in a competitive industry requires specific expertise and years of experience but it is also labor-intensive. As a digital marketing agency specializing in lead generation for dentists, our custom marketing strategy will effectively help you stand out from your competition and build your brand. We identify what searches are being made by potential clients within your community, then target them specifically. Once, our marketing efforts attract them to your dental website, we optimize to maximize lead generation. The constant addition of new targeted content published on your website and social media helps increase your ranking and qualify for more relevant search terms. We handle everything so you can focus on selling!
Digital Marketing Services
For Agencies
We offer digital marketing services for growing agencies around the globe, primarily in Canada and the USA.
- We provide services that are designed to help businesses like yours stay ahead of the competition. Our offerings include graphic design, social media management, paid advertisements, search engine optimization, and web design.
- Our data-driven approach allows us to consistently track ROI in the form of traffic, engagement, conversion, lead generation based on your goals.
- We invest the time in getting to know your business, your clients, your specific needs, and your online goals, and create highly customized white label social media management strategies that are tailored to you.
- There are no hidden fees – we pride ourselves on being fully transparent to you and we will happily sign non-competes to offer peace of peace.
What Makes Us The Best
Digital Marketing Agency
Performance-Driven Results
By sculpting a “client-first” mentality, our team of experts guarantee a custom approach towards digital marketing strategy and we never use a “cookie-cutter approach” managing your brand.
Complete Portfolio
Take advantage of a comprehensive suite of services with a quick turnaround time. Our digital marketing agency experts have worked with brands around the world - B2B and B2C.
Award-Winning Support
Transparency
Long Term Partnerships
You Wear Less Hats
We Don't Work With
Everybody
We don’t work with just anyone! The initial call helps us discover if this is a right fit – a) if we can help your business and b) if your business meets a few of our expectations. This win-win approach helps us in building lasting business partnerships and deliver results for you. Your business must: